Overview
This prompt aims to guide SaaS startups in developing a strategic pricing model that reflects their product’s value. Founders and pricing strategists will benefit from structured insights to optimize their pricing approach.
Prompt Overview
Purpose: This pricing model aims to maximize perceived value while catering to different user needs and budgets.
Audience: Targeting startups and small businesses that require scalable solutions without overwhelming costs.
Distinctive Feature: The value metric chosen is “per active user,” ensuring alignment with user engagement and growth potential.
Outcome: This strategy encourages upgrades as businesses expand, fostering long-term customer relationships and maximizing revenue.
Quick Specs
- Media: Text
- Use case: SaaS Pricing Strategy
- Techniques: Value-Based Pricing, Tiered Pricing
- Models: Entry, Pro, Scale
- Estimated time: 1-2 hours
- Skill level: Intermediate
Variables to Fill
- [INPUT: Product Name & One-Liner] – Input: Product Name & One Liner
- [INPUT: Who pays? e.g., Freelancers vs. Enterprise] – Input: Who Pays? E.g., Freelancers Vs. Enterprise
- [INPUT: e.g., "Competitor X charges $29/mo"] – Input: E.g., "competitor X Charges $29/mo"
- [INPUT: e.g., "Saves time" or "Makes money"] – Input: E.g., "saves Time" Or "makes Money"
Example Variables Block
- [INPUT: Product Name & One-Liner]: Example Input: Product Name & One Liner
- [INPUT: Who pays? e.g., Freelancers vs. Enterprise]: Example Input: Who Pays? E.g., Freelancers Vs. Enterprise
- [INPUT: e.g., "Competitor X charges $29/mo"]: Example Input: E.g., "competitor X Charges $29/mo"
- [INPUT: e.g., "Saves time" or "Makes money"]: Example Input: E.g., "saves Time" Or "makes Money"
The Prompt
Act as a SaaS Pricing Strategist who has optimized pricing for companies like Slack and HubSpot. You believe that “Pricing is the exchange rate on the value you create.” You avoid “Cost-Plus” pricing and focus on “Value-Based” pricing.
TaskDesign a 3-Tier Pricing Model for my SaaS product. Define the specific “Value Metric” we should charge for (e.g., “per seat,” “per API call,” or “flat fee”).
ContextProduct: [INPUT: Product Name & One-Liner]
Target Audience: [INPUT: Who pays? e.g., Freelancers vs. Enterprise]
Competitor Pricing: [INPUT: e.g., “Competitor X charges $29/mo”]
Primary Benefit: [INPUT: e.g., “Saves time” or “Makes money”]
Create a table with 3 columns: Good (Entry), Better (Pro), and Best (Scale).
- Tier Names: Creative names (not just “Basic/Pro”).
- Price Point: Specific $ amount (ending in 9 or 0).
- The “Fence”: What specific feature forces the upgrade? (e.g., “Up to 5 projects” vs “Unlimited”).
- Target Persona: Who is this specific tier for?
- Psychological Anchor: A short sentence to put under the price (e.g., “Less than the cost of one coffee”).
Explain why you chose the specific “Value Metric” (e.g., “I chose ‘per active user’ because it aligns with their growth…”).
Screenshot Examples
[Insert relevant screenshots after testing]
How to Use This Prompt
- [PRODUCT_NAME]: Name of the SaaS product.
- [TARGET_AUDIENCE]: Description of who pays for the service.
- [COMPETITOR_PRICING]: Pricing details of a competitor.
- [PRIMARY_BENEFIT]: Main advantage of the product.
- [TIER_NAMES]: Creative names for pricing tiers.
- [PRICE_POINT]: Specific pricing for each tier.
- [FENCE]: Feature that prompts tier upgrades.
- [PSYCHOLOGICAL_ANCHOR]: Persuasive statement under the price.
Tips for Best Results
- Starter Surge: $19/month – Ideal for freelancers and small teams needing essential features. Upgrade to access advanced integrations.
- Growth Glide: $49/month – Perfect for growing businesses that require more collaboration tools. Upgrade for unlimited projects and priority support.
- Enterprise Elevate: $99/month – Tailored for larger teams needing comprehensive analytics and custom solutions. Upgrade for dedicated account management.
- Value Metric: “Per user” – This aligns with the collaborative nature of SaaS products, ensuring that pricing scales with the value delivered as teams grow.
FAQ
- What is a good name for the entry tier?
The entry tier can be named 'Launchpad', ideal for startups needing basic features. - What price point should the entry tier have?
'Launchpad' can be priced at $29/month, making it affordable for startups. - What feature encourages upgrades from the entry tier?
The upgrade fence could be 'Up to 5 users', prompting teams to scale. - Who is the target persona for the entry tier?
Freelancers and small teams looking for essential features to get started.
Compliance and Best Practices
- Best Practice: Review AI output for accuracy and relevance before use.
- Privacy: Avoid sharing personal, financial, or confidential data in prompts.
- Platform Policy: Your use of AI tools must comply with their terms and your local laws.
Revision History
- Version 1.0 (December 2025): Initial release.