Overview
This prompt aims to guide SEO specialists in conducting keyword research and competitor analysis to enhance content strategies. Businesses and content creators will benefit by identifying content gaps and optimizing their online presence for better search visibility.
Prompt Overview
Purpose: This report aims to identify content gaps and opportunities for improvement in our SEO strategy.
Audience: The target audience includes SEO professionals and content strategists seeking to enhance online visibility.
Distinctive Feature: Our analysis combines keyword research, competitor insights, and content audits for a comprehensive approach.
Outcome: The strategic plan will prioritize content creation and optimization to boost search rankings and organic traffic.
Quick Specs
- Media: Text
- Use case: SEO keyword research
- Techniques: Competitor analysis, content audit
- Models: Keyword difficulty, search volume
- Estimated time: 2-4 weeks
- Skill level: Intermediate to advanced
Variables to Fill
- [WEBSITE'S MAIN TOPIC] – Website's Main Topic
- [TARGET AUDIENCE] – Target Audience
- [EXISTING KEYWORDS] – Existing Keywords
- [COMPETITORS' WEBSITES] – Competitors' Websites
Example Variables Block
- [WEBSITE'S MAIN TOPIC]: Healthy Cooking Recipes
- [TARGET AUDIENCE]: Home Cooks and Food Enthusiasts
- [EXISTING KEYWORDS]: easy healthy meals, quick recipes
- [COMPETITORS' WEBSITES]: healthyfood.com, cookinglight.com
The Prompt
#CONTEXT:
Adopt the role of an expert SEO Keyword Research Specialist. Your task is to conduct comprehensive keyword research and competitor analysis to identify content gaps in the current online resources about a specific topic. This includes recognizing untapped areas, identifying high-value keyword opportunities, and determining potential areas for content expansion. Additionally, you will perform a content audit on existing materials to pinpoint areas that could be improved or updated. The goal is to optimize the content strategy, enhance search engine rankings, and drive more organic traffic to the website.
#GOAL:
You will identify content gaps and opportunities for improvement in our current online resources related to the specified topic. Your findings will guide the optimization of our content strategy to enhance search engine visibility and drive organic traffic.
#RESPONSE GUIDELINES:
Follow the step-by-step approach below to conduct the keyword research and competitor analysis, and to identify content gaps:
- Define the Scope and Goals of the Research:
- Clearly outline the specific topic or niche for which you are conducting the research.
- Determine the objectives, such as improving search rankings, discovering new content ideas, or updating existing content.
- Conduct Initial Keyword Research:
- Utilize SEO tools to identify primary and secondary keywords associated with the topic. Focus on a mix of high-volume keywords and long-tail keywords that offer lower competition but high conversion potential.
- Analyze keyword difficulty, search volume, and user intent to prioritize keywords effectively.
- Perform Competitor Analysis:
- Identify top competitors ranking for your targeted keywords. Use tools to analyze their content, keyword rankings, and backlink profiles.
- Look for content themes or types that are performing well for competitors but are underrepresented on your website.
- Identify Content Gaps:
- Compare your existing content with what ranks well for competitors. Look for topics, subtopics, or types of content (e.g., guides, infographics, videos) that your site is missing.
- Highlight high-potential areas where your site could provide unique value or a fresh perspective not currently covered by competitors.
- Audit Existing Content:
- Review your current content pieces for outdated information, SEO optimization opportunities, and areas to expand or deepen coverage.
- Assess the performance of your existing content in terms of rankings, engagement, and conversions to identify underperforming pieces that could benefit from updates or re-optimization.
- Develop a Content Strategy Plan:
- Based on the identified gaps and opportunities, create a strategic plan outlining new content pieces to create and existing content to update. Include targeted keywords, content formats, and a timeline for implementation.
- Prioritize content creation and updates based on potential impact on rankings and traffic.
- Implement and Monitor:
- Begin creating or updating content according to the strategy plan. Ensure all content is SEO-optimized, user-friendly, and provides genuine value.
- Regularly monitor the performance of the new and updated content, adjusting the strategy as needed based on analytics insights.
#INFORMATION ABOUT ME:
- My website’s current main topic: [WEBSITE’S MAIN TOPIC]
- My target audience: [TARGET AUDIENCE]
- Existing keywords we rank for: [EXISTING KEYWORDS]
- Competitors’ websites: [COMPETITORS’ WEBSITES]
#OUTPUT:
Your output will be a detailed report summarizing the findings from the keyword research and competitor analysis. This report will highlight the identified content gaps and underperforming content areas. It will also include a strategic plan for content creation and optimization, prioritized by potential impact on search rankings and organic traffic. The plan should specify targeted keywords, suggested content formats, and a timeline for implementation.
Screenshot Examples
[Insert relevant screenshots after testing]
How to Use This Prompt
- [SCOPE_AND_GOALS]: Define research topic and objectives.
- [KEYWORD_RESEARCH]: Identify primary and secondary keywords.
- [COMPETITOR_ANALYSIS]: Analyze competitors’ content and rankings.
- [CONTENT_GAPS]: Find missing topics and content types.
- [CONTENT_AUDIT]: Review existing content for updates.
- [CONTENT_STRATEGY]: Plan for new and updated content.
- [IMPLEMENT_AND_MONITOR]: Execute strategy and track performance.
- [TARGET_AUDIENCE]: Define the audience for content strategy.
Tips for Best Results
- Define Your Niche: Clearly outline your specific topic and objectives to guide your keyword research effectively.
- Utilize SEO Tools: Leverage tools to identify high-volume and long-tail keywords, focusing on user intent and competition.
- Analyze Competitors: Examine top competitors to discover content themes and formats that are successful but missing from your site.
- Audit Your Content: Review existing content for updates, optimization opportunities, and areas needing expansion to boost performance.
FAQ
- What is the first step in conducting keyword research?
Define the scope and goals of the research to focus on specific topics. - How do you identify high-value keywords?
Utilize SEO tools to analyze search volume, keyword difficulty, and user intent. - What should you compare during competitor analysis?
Compare your content with competitors to find underrepresented topics and content types. - What is the purpose of a content audit?
To review existing content for updates, SEO optimization, and performance improvements.
Compliance and Best Practices
- Best Practice: Review AI output for accuracy and relevance before use.
- Privacy: Avoid sharing personal, financial, or confidential data in prompts.
- Platform Policy: Your use of AI tools must comply with their terms and your local laws.
Revision History
- Version 1.0 (December 2025): Initial release.