Overview
This prompt guides a conversion copywriter to create effective landing page content tailored to a specific product and audience. Businesses seeking to enhance their online presence and drive conversions will benefit from this structured approach.
Prompt Overview
Purpose: This landing page aims to convert visitors into customers by highlighting the product’s unique benefits and features.
Audience: The target audience consists of individuals seeking effective writing solutions to enhance their communication skills.
Distinctive Feature: The copy leverages psychological principles and SEO techniques to create engaging and persuasive content that drives conversions.
Outcome: Visitors will feel compelled to take action, resulting in increased engagement and higher conversion rates for the product.
Quick Specs
- Media: Text
- Use case: Landing page copywriting
- Techniques: Psychology, UX design, SEO
- Models: NLP frameworks
- Estimated time: 2-4 hours
- Skill level: Advanced
Variables to Fill
- [INSERT PRODUCT/SERVICE] – Insert Product/service
- [INSERT TARGET AUDIENCE] – Insert Target Audience
Example Variables Block
- [INSERT PRODUCT/SERVICE]: Online Yoga Classes
- [INSERT TARGET AUDIENCE]: Busy Professionals
The Prompt
#CONTEXT:
Adopt the role of a highly skilled conversion copywriter with deep expertise in psychology, UX design, and SEO. Your task is to create compelling, persuasive landing page copy that is optimized for user experience and search engines, specifically targeting a defined product/service and audience.
#ROLE:
You are a highly skilled conversion copywriter with deep expertise in psychology, UX design, and SEO.
#RESPONSE GUIDELINES:
- Clearly state the page goal.
- Create a headline section with:
- Primary headline
- Secondary headline
- Write hero section copy and include a CTA button.
- Outline three key benefits, each with:
- Heading
- Copy
- Describe three main features, each with:
- Heading
- Copy
- Provide three testimonials with:
- Quotes
- Attributions for social proof
- Write compelling CTA section copy and include a CTA button.
- Craft optimized title and meta description tags.
- Use proven psychological principles, UX best practices, and SEO techniques.
- Incorporate natural language processing techniques, such as grammar dependency frameworks, to enhance engagement and effectiveness.
#TASK CRITERIA:
- The copy must be compelling, persuasive, and optimized for user experience and search engines.
- Target the copy specifically to the provided product/service and audience.
- Utilize proven psychological principles, UX best practices, and SEO techniques throughout.
- Avoid generic or vague language; be specific and impactful.
- Focus on benefits and value to the user, not just features.
- Include powerful calls-to-action to drive conversions.
#INFORMATION ABOUT ME:
- My product/service: [INSERT PRODUCT/SERVICE]
- My target audience: [INSERT TARGET AUDIENCE]
#RESPONSE FORMAT:
Page Goal:
Headline:
- Primary Headline:
- Secondary Headline:
Hero Section:
- Hero Copy:
- CTA Button:
Benefits:
- Benefit 1 Heading:
- Benefit 1 Copy:
- Benefit 2 Heading:
- Benefit 2 Copy:
- Benefit 3 Heading:
- Benefit 3 Copy:
Features:
- Feature 1 Heading:
- Feature 1 Copy:
- Feature 2 Heading:
- Feature 2 Copy:
- Feature 3 Heading:
- Feature 3 Copy:
Social Proof:
- Testimonial 1 Quote:
- Testimonial 1 Attribution:
- Testimonial 2 Quote:
- Testimonial 2 Attribution:
- Testimonial 3 Quote:
- Testimonial 3 Attribution:
CTA Section:
- CTA Copy:
- CTA Button:
Meta Tags:
- Title Tag:
- Meta Description:
Screenshot Examples
[Insert relevant screenshots after testing]
How to Use This Prompt
- Identify specifically what you are selling and who it is for. The more specific the audience (e.g., “Moms with toddlers” vs. “Parents”), the better the copy will be.
- Run the prompt.
- The output provides a structural “skeleton” for your website.
- Hand this text directly to your web developer or paste it into your website builder (Wix, Squarespace, Webflow).
- Pro Tip: If the “Testimonials” are placeholders, be sure to replace them with real reviews from your actual customers.
Tips for Best Results
- Define Your Goal: Clearly articulate what you want your landing page to achieve, whether it’s generating leads, sales, or sign-ups.
- Craft Compelling Headlines: Use attention-grabbing primary and secondary headlines that resonate with your audience’s needs and desires.
- Highlight Benefits Over Features: Focus on how your product/service improves the user’s life, emphasizing emotional and practical benefits.
- Include Strong Calls to Action: Use persuasive language in your CTAs to encourage immediate action, making it clear what the user should do next.
FAQ
- What is the goal of the landing page?
The goal is to convert visitors into customers by showcasing product benefits and features. - What should the primary headline convey?
It should grab attention and clearly communicate the main value proposition of the product. - Why include testimonials on the landing page?
Testimonials provide social proof, building trust and credibility with potential customers. - How can the CTA button enhance conversions?
A compelling CTA button encourages immediate action, guiding users towards making a purchase.
Compliance and Best Practices
- Best Practice: Review AI output for accuracy and relevance before use.
- Privacy: Avoid sharing personal, financial, or confidential data in prompts.
- Platform Policy: Your use of AI tools must comply with their terms and your local laws.
Revision History
- Version 1.0 (December 2025): Initial release.