Overview
This prompt aims to guide startups in identifying unique market opportunities using the Blue Ocean Strategy framework. Entrepreneurs and business strategists will benefit by gaining insights to differentiate their offerings and minimize competition.
Prompt Overview
Purpose: This analysis aims to identify unique market opportunities for your startup in the budget airline industry.
Audience: Targeting millennial travelers who prioritize transparency and dislike hidden fees will drive our strategic direction.
Distinctive Feature: By eliminating unnecessary fees, reducing legroom, raising service quality, and creating subscription options, we differentiate ourselves.
Outcome: The new value curve positions us as the only budget airline that offers unlimited flights with no hidden fees.
Quick Specs
- Media: Text
- Use case: Strategic market differentiation
- Techniques: Blue Ocean Strategy, ERRC Grid
- Models: Four Actions Framework
- Estimated time: 1-2 hours
- Skill level: Intermediate
Variables to Fill
- [INPUT: Industry, e.g., "Budget Airlines"] – Input: Industry, E.g., "budget Airlines"
- [Current Competitors] – Current Competitors
- [Product Category] – Product Category
- [Key Benefit] – Key Benefit
- [Action] – Action
Example Variables Block
- [Current Competitors]: Ryanair, EasyJet, Wizz Air
- [Product Category]: Air Travel
- [Key Benefit]: Transparent pricing without hidden fees
- [Action]: Offer subscription-based unlimited flights
The Prompt
Act as a Strategic Innovation Consultant expert in the “Blue Ocean Strategy” methodology. Your goal is to help me identify uncontested market space where the competition is irrelevant, rather than fighting for market share in a crowded “Red Ocean.”
TaskAnalyze my industry and create a “Four Actions Framework” (ERRC Grid) to propose a new, differentiated value curve for my startup.
ContextIndustry: [INPUT: Industry, e.g., “Budget Airlines”]
Target Customer: [INPUT: Customer, e.g., “Millennial travelers who hate hidden fees”]
Current Competitors: [INPUT: Major Competitors, e.g., “Ryanair, EasyJet, Wizz Air”]
Apply the 4 Blue Ocean actions to the current industry standards:
- ELIMINATE: What factors does the industry take for granted that should be completely removed? (e.g., in airlines: free meals, seat selection).
- REDUCE: What factors should be reduced well below the industry standard? (e.g., legroom, check-in staff).
- RAISE: What factors should be raised well above the industry standard? (e.g., punctuality, friendly service).
- CREATE: What factors should be created that the industry has never offered? (e.g., subscription-based unlimited flights).
Summarize the new “Blue Ocean” product concept that emerges from these changes. How is it fundamentally different from the [Current Competitors]?
FormattingPresent the ERRC analysis in a clear list.
End with a 1-sentence “Blue Ocean Strategy Statement” (e.g., “The only [Product Category] that [Key Benefit] by [Action].”).
Screenshot Examples
[Insert relevant screenshots after testing]
How to Use This Prompt
- [INDUSTRY]: The specific market sector being analyzed.
- [TARGET_CUSTOMER]: The primary audience for the startup.
- [CURRENT_COMPETITORS]: Major players in the industry landscape.
- [ELIMINATE]: Factors to be completely removed from the offering.
- [REDUCE]: Aspects to be minimized below industry norms.
- [RAISE]: Elements to be enhanced beyond typical standards.
- [CREATE]: Innovative features never offered before.
- [VALUE_CURVE]: Summary of the new product concept.
Tips for Best Results
- Eliminate: Remove hidden fees and complicated pricing structures that frustrate customers.
- Reduce: Cut down on unnecessary add-ons like in-flight entertainment and premium seat selection.
- Raise: Enhance customer service by providing personalized assistance and support throughout the travel experience.
- Create: Introduce a subscription model for unlimited flights, allowing customers to travel without worrying about individual ticket costs.
FAQ
- What factors should be eliminated in the budget airline industry?
Eliminate hidden fees and complicated pricing structures that frustrate customers. - What factors should be reduced below industry standards?
Reduce the number of add-ons, such as extra baggage fees and premium seat selections. - What factors should be raised above industry standards?
Raise customer service quality and transparency in pricing to enhance customer trust. - What new factors should be created for budget airlines?
Create a loyalty program that offers unlimited flights for a monthly subscription fee.
Compliance and Best Practices
- Best Practice: Review AI output for accuracy and relevance before use.
- Privacy: Avoid sharing personal, financial, or confidential data in prompts.
- Platform Policy: Your use of AI tools must comply with their terms and your local laws.
Revision History
- Version 1.0 (December 2025): Initial release.