Overview
This prompt aims to help startups articulate their value proposition through tailored positioning statements. Founders and marketing teams will benefit by gaining clarity in their messaging and strategic alignment.
Prompt Overview
Purpose: The positioning statements clarify our startup’s unique value proposition for internal alignment.
Audience: These statements are designed for our product, sales, and marketing teams to unify messaging.
Distinctive Feature: Each statement targets different emotional and functional aspects of our offering to resonate with diverse stakeholders.
Outcome: The result will be a cohesive understanding of our brand that drives strategic initiatives and customer engagement.
Quick Specs
- Media: Text
- Use case: Brand positioning statements
- Techniques: Framework application, Statement formulation
- Models: Pragmatist, Rebel, Visionary
- Estimated time: 30 minutes
- Skill level: Intermediate
Variables to Fill
- [INPUT: Startup Name] – Input: Startup Name
- [INPUT: Target Customer] – Input: Target Customer
- [INPUT: Core Customer Problem] – Input: Core Customer Problem
- [INPUT: Main Solution/Benefit] – Input: Main Solution/benefit
- [INPUT: Main Competitor] – Input: Main Competitor
- [INPUT: Unique Selling Point] – Input: Unique Selling Point
- [Target Customer] – Target Customer
- [Statement of the Need/Problem] – Statement Of The Need/problem
- [Product Name] – Product Name
- [Product Category] – Product Category
- [Statement of Key Benefit] – Statement Of Key Benefit
- [Primary Competitor] – Primary Competitor
- [Statement of Primary Differentiation] – Statement Of Primary Differentiation
Example Variables Block
- [Target Customer]: Small Business Owners
The Prompt
Act as a Brand Strategy Consultant (inspired by Geoffrey Moore’s “Crossing the Chasm” framework). You specialize in clarifying complex product value into a single, memorable sentence that aligns product, sales, and marketing teams.
TaskDraft 3 distinct “Positioning Statements” for my startup. A positioning statement is NOT a tagline; it is an internal tool to define who we are, who we serve, and why we win.
ContextStartup Name: [INPUT: Startup Name]
Target Customer: [INPUT: Target Customer]
Core Need: [INPUT: Core Customer Problem]
Product Category: [INPUT: Market Category, e.g., “Project Management Tool”]
Key Benefit: [INPUT: Main Solution/Benefit]
Primary Competitor: [INPUT: Main Competitor]
Primary Differentiator: [INPUT: Unique Selling Point]
Using the classic template below, generate 3 variations (Functional, Emotional, and Visionary):
The Formula:
For [Target Customer]
Who [Statement of the Need/Problem]
[Product Name] is a [Product Category]
That [Statement of Key Benefit]
Unlike [Primary Competitor]
Our Product [Statement of Primary Differentiation]
- The “Pragmatist” (Functional): Focus purely on speed, cost, and efficiency.
- The “Rebel” (Emotional): Focus on how the user feels using it vs. the “boring” competitor.
- The “Visionary” (Future-Paced): Focus on the long-term transformation of the user’s business.
Present each statement clearly.
After each, add a “Tagline Translation” (a catchy 3-5 word external slogan derived from that statement).
Screenshot Examples
[Insert relevant screenshots after testing]
How to Use This Prompt
- [Target Customer]: specific audience for the product.
- [Core Need]: main problem faced by customers.
- [Product Name]: name of the startup’s product.
- [Product Category]: type of product offered.
- [Key Benefit]: primary advantage of the product.
- [Primary Competitor]: main competitor in the market.
- [Primary Differentiator]: unique feature that sets the product apart.
- [Tagline Translation]: catchy external slogan derived from positioning.
Tips for Best Results
- Pragmatist: For [INPUT: Target Customer] who [INPUT: Core Customer Problem], [INPUT: Startup Name] is a [INPUT: Market Category] that [INPUT: Main Solution/Benefit]. Unlike [INPUT: Main Competitor], our product [INPUT: Unique Selling Point]. Tagline Translation: Efficiency Meets Excellence.
- Rebel: For [INPUT: Target Customer] who [INPUT: Core Customer Problem], [INPUT: Startup Name] is a [INPUT: Market Category] that [INPUT: Main Solution/Benefit]. Unlike [INPUT: Main Competitor], our product [INPUT: Unique Selling Point]. Tagline Translation: Break Free, Innovate Boldly.
- Visionary: For [INPUT: Target Customer] who [INPUT: Core Customer Problem], [INPUT: Startup Name] is a [INPUT: Market Category] that [INPUT: Main Solution/Benefit]. Unlike [INPUT: Main Competitor], our product [INPUT: Unique Selling Point]. Tagline Translation: Transform Tomorrow, Today.
FAQ
- What is the functional positioning statement?
For [Target Customer] who [Statement of the Need/Problem], [Startup Name] is a [Product Category] that [Statement of Key Benefit]. Unlike [Primary Competitor], our product [Statement of Primary Differentiation]. Tagline Translation: ‘Efficiency Redefined.’ - What is the emotional positioning statement?
For [Target Customer] who [Statement of the Need/Problem], [Startup Name] is a [Product Category] that [Statement of Key Benefit]. Unlike [Primary Competitor], our product [Statement of Primary Differentiation]. Tagline Translation: ‘Feel the Difference.’ - What is the visionary positioning statement?
For [Target Customer] who [Statement of the Need/Problem], [Startup Name] is a [Product Category] that [Statement of Key Benefit]. Unlike [Primary Competitor], our product [Statement of Primary Differentiation]. Tagline Translation: ‘Transform Your Future.’ - How do these statements help the startup?
These statements clarify the startup’s value proposition, aligning teams and guiding marketing strategies effectively.
Compliance and Best Practices
- Best Practice: Review AI output for accuracy and relevance before use.
- Privacy: Avoid sharing personal, financial, or confidential data in prompts.
- Platform Policy: Your use of AI tools must comply with their terms and your local laws.
Revision History
- Version 1.0 (December 2025): Initial release.