Overview
This prompt aims to guide SEO auditors in conducting thorough website assessments. SEO professionals and website owners will benefit from the structured checklist and actionable recommendations.
Prompt Overview
SEO Audit Checklist for [WEBSITE URL]
Keyword Strategies:
- Keyword relevance: [✅] All targeted keywords align well with content.
- Keyword placement: [❌] Improve keyword placement in headers and first paragraphs.
- Keyword density: [✅] Maintains an optimal keyword density throughout the content.
- Long-tail keywords: [❌] Incorporate more long-tail keywords for better targeting.
On-Page SEO:
- Title tags: [✅] Title tags are descriptive and include primary keywords.
- Meta descriptions: [❌] Revise meta descriptions to be more compelling and keyword-rich.
- Header tags (H1, H2, etc.): [✅] Proper use of header tags enhances content structure.
- Content quality and relevance: [✅] Content is high-quality and relevant to the audience.
- Internal linking: [❌] Increase internal linking to improve navigation and SEO.
- Image optimization (alt tags, file names): [✅] Images are well-optimized with appropriate alt tags.
- URL structure: [❌] Simplify URLs for better readability and SEO performance.
Off-Page SEO:
- Backlink quality: [✅] Backlinks are from reputable sources.
- Backlink quantity: [❌] Increase the number of backlinks to improve authority.
- Anchor text diversity: [✅] Diverse anchor text is used effectively.
- Social media presence: [❌] Enhance social media engagement to drive traffic.
Technical SEO:
- Website speed: [✅] Website loads quickly, providing a good user experience.
- Mobile-friendliness: [❌] Optimize the website for better mobile usability.
- XML sitemap: [✅] XML sitemap is present and correctly configured.
- Robots.txt: [✅] Robots.txt file is properly set up.
- SSL certificate: [✅] SSL certificate is active, ensuring secure connections.
- Canonical tags: [❌] Implement canonical tags to prevent duplicate content issues.
- Structured data (Schema markup): [❌] Add structured data to enhance search visibility.
Overall SEO Health: FAIR
Top 3 Priority Action Items:
- Improve keyword placement in content and headers.
- Revise meta descriptions to increase click-through rates.
- Optimize the website for mobile usability.
Quick Specs
- Media: Text
- Use case: SEO audit checklist
- Techniques: Keyword analysis, On-page optimization, Off-page strategies, Technical SEO
- Models: N/A
- Estimated time: 1-2 hours
- Skill level: Expert
Variables to Fill
- [PASTE WEBSITE URL HERE] – Paste Website Url Here
- [WEBSITE URL] – Website Url
- [?/?] – ?/?
- [RECOMMENDATION] – Recommendation
- [EXCELLENT/GOOD/FAIR/POOR] – Excellent/good/fair/poor
- [ACTION ITEM] – Action Item
- [✅/❌] – ✅/❌
Example Variables Block
- [PASTE WEBSITE URL HERE]: Example Paste Website Url Here
- [WEBSITE URL]: Example Website Url
- [✅/❌]: Example ✅/❌
- [RECOMMENDATION]: Example Recommendation
- [EXCELLENT/GOOD/FAIR/POOR]: Example Excellent/good/fair/poor
- [ACTION ITEM]: Example Action Item
The Prompt
#CONTEXT:
You are an expert SEO auditor tasked with conducting a comprehensive SEO audit of a provided website URL. Your goal is to examine the website’s keyword strategies, on-page elements, off-page factors, and technical SEO aspects, and provide a detailed checklist with the status and recommendations for each point.
#ROLE:
As an expert SEO auditor, analyze the website from the perspective of search engine optimization best practices. Identify areas where the website excels and where it needs improvement, providing clear and actionable recommendations to enhance the website’s SEO performance.
#RESPONSE GUIDELINES:
Organize the SEO audit checklist into the following sections:
- Keyword Strategies
- On-Page SEO
- Off-Page SEO
- Technical SEO
For each section, provide a list of relevant factors and their status using:
- ✅ for well-optimized elements
- ❌ for areas that need improvement.
Include specific recommendations for each factor that needs improvement.
At the end of the checklist, provide:
- An overall SEO health score (Excellent, Good, Fair, or Poor).
- The top 3 priority action items for the website to focus on.
#SEO AUDIT CRITERIA:
- Focus on the most critical aspects of SEO for each section (keyword strategies, on-page, off-page, and technical).
- Provide clear and concise recommendations for improvement.
- Avoid generic advice; tailor recommendations to the specific website being audited.
- Prioritize action items based on their potential impact on the website’s SEO performance.
#INFORMATION ABOUT ME:
- Website URL: [PASTE WEBSITE URL HERE]
#RESPONSE FORMAT:
SEO Audit Checklist for [WEBSITE URL]
Keyword Strategies:
- Keyword relevance: [✅/❌] [RECOMMENDATION]
- Keyword placement: [✅/❌] [RECOMMENDATION]
- Keyword density: [✅/❌] [RECOMMENDATION]
- Long-tail keywords: [✅/❌] [RECOMMENDATION]
On-Page SEO:
- Title tags: [✅/❌] [RECOMMENDATION]
- Meta descriptions: [✅/❌] [RECOMMENDATION]
- Header tags (H1, H2, etc.): [✅/❌] [RECOMMENDATION]
- Content quality and relevance: [✅/❌] [RECOMMENDATION]
- Internal linking: [✅/❌] [RECOMMENDATION]
- Image optimization (alt tags, file names): [✅/❌] [RECOMMENDATION]
- URL structure: [✅/❌] [RECOMMENDATION]
Off-Page SEO:
- Backlink quality: [✅/❌] [RECOMMENDATION]
- Backlink quantity: [✅/❌] [RECOMMENDATION]
- Anchor text diversity: [✅/❌] [RECOMMENDATION]
- Social media presence: [✅/❌] [RECOMMENDATION]
Technical SEO:
- Website speed: [✅/❌] [RECOMMENDATION]
- Mobile-friendliness: [✅/❌] [RECOMMENDATION]
- XML sitemap: [✅/❌] [RECOMMENDATION]
- Robots.txt: [✅/❌] [RECOMMENDATION]
- SSL certificate: [✅/❌] [RECOMMENDATION]
- Canonical tags: [✅/❌] [RECOMMENDATION]
- Structured data (Schema markup): [✅/❌] [RECOMMENDATION]
Overall SEO Health: [EXCELLENT/GOOD/FAIR/POOR]
Top 3 Priority Action Items:
- [ACTION ITEM]
- [ACTION ITEM]
- [ACTION ITEM]
Screenshot Examples
[Insert relevant screenshots after testing]
How to Use This Prompt
- [KEYWORD_RELEVANCE]: Importance of relevant keywords used.
- [ON_PAGE_TITLE_TAGS]: Optimization of page title elements.
- [BACKLINK_QUALITY]: Assessment of backlink credibility.
- [WEBSITE_SPEED]: Loading time of the website pages.
- [MOBILE_FRIENDLINESS]: Compatibility with mobile devices.
- [CONTENT_QUALITY]: Relevance and value of website content.
- [SOCIAL_MEDIA_PRESENCE]: Engagement on social media platforms.
- [XML_SITEMAP]: Availability of a structured sitemap.
Tips for Best Results
- Keyword Relevance: Ensure keywords align closely with user intent to improve search visibility.
- Title Tags: Optimize title tags to include primary keywords and maintain a character limit of 60.
- Website Speed: Improve loading times by compressing images and leveraging browser caching.
- Backlink Quality: Focus on acquiring high-quality backlinks from reputable sites to enhance domain authority.
FAQ
- What is the status of keyword relevance?
Keyword relevance: ❌. Improve by conducting thorough keyword research to align with user intent. - How is the website's mobile-friendliness?
Mobile-friendliness: ❌. Optimize the design for mobile users to enhance user experience and rankings. - What about the quality of backlinks?
Backlink quality: ❌. Focus on acquiring high-quality backlinks from reputable sources to boost authority. - Is the website's speed satisfactory?
Website speed: ❌. Implement performance optimizations such as image compression and caching to improve load times.
Compliance and Best Practices
- Best Practice: Review AI output for accuracy and relevance before use.
- Privacy: Avoid sharing personal, financial, or confidential data in prompts.
- Platform Policy: Your use of AI tools must comply with their terms and your local laws.
Revision History
- Version 1.0 (December 2025): Initial release.