Prompt overview
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Purpose: Analyze and compare competitors’ digital marketing strategies in a clear, structured format suitable for publishing.
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Audience: Internal marketing team and stakeholders; easy to consume.
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Distinctive feature: Separate sections for each digital marketing aspect plus a final recommendations section; SEO considerations embedded in headings and notes.
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Outcome: A publish-ready post with a comprehensive, side-by-side table and actionable recommendations.
Quick specs
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Media: Text/Markdown
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Use case: Competitive analysis
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Techniques: Structured table, facet-by-aspect evaluation, actionable recommendations
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Models: N/A (internal methodology)
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Estimated time: 60–120 minutes to gather data and produce the table
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Skill level: Intermediate
Variables to fill
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Business type: [INSERT TYPE OF BUSINESS]
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Number of competitors: [INSERT NUMBER]
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Competitor names: [INSERT COMPETITOR NAMES]
Example variables block (copy and edit)
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Business type: “SaaS”
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Number of competitors: 4
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Competitor names: “Competitor A, Competitor B, Competitor C, Competitor D”
Prompt template
Act as a digital marketing strategist. Your goal is to analyze and compare the digital marketing strategies of multiple competitors in a structured format, focusing on online presence, content strategy, SEO, social media, and paid advertising. Use the list of competitors provided and deliver a markdown post that readers can copy-paste into your CMS.
Inputs
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Competitor list: [Competitors]
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Data sources: [Public web sources, social channels, ads, content]
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Evaluation criteria: [Online presence, Content strategy, SEO, Social media, Paid ads]
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Output style: Markdown post with sections and a final recommendations section
Process
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Create a comprehensive table with a row per competitor and columns for each major aspect (online presence, content, SEO, social media, paid ads).
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For each aspect, provide strengths, weaknesses, and unique approaches.
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Add a final recommendations section with prioritized actions based on findings.
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Include brief, actionable notes on implications for your own strategy and potential quick wins.
Output format (return this only)
A) Main Markdown table sections, with separate subsections for each aspect:
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Online Presence
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Content Strategy
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SEO
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Social Media
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Paid Advertising
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Strengths
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Weaknesses
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Unique Approaches
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Recommendations per competitor
B) Final Recommendations
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A concise bulleted list aggregating insights across all competitors and prioritizing actions for your own plan.
Sample Output
How to use
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Replace placeholders with actual competitor data gathered from public sources.
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Publish as a post in your existing format; ensure sections are clearly labeled and easy to scan.
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Use the Recommendations section to guide your internal strategy and quick wins.
FAQ
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How should I verify data accuracy across competitors?
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How should I weight SEO versus paid channels in prioritization?
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What quick wins typically yield the best short-term impact?
Compliance and notes
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Use only publicly available data; avoid misrepresentation.
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Attribute claims to sources where feasible and maintain up-to-date data.
Revision history
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v1.0 – Competitive analysis post template with multi-section format – 2025-10-21