Overview
This prompt aims to guide a Business Analyst in conducting a competitive analysis for a specific business. Businesses seeking to improve their market position and strategic planning will benefit from this structured approach.
Prompt Overview
Purpose: This report aims to analyze the competitive landscape to identify strengths, weaknesses, opportunities, and threats for strategic decision-making.
Audience: The intended audience includes business stakeholders and decision-makers seeking insights to enhance competitive positioning.
Distinctive Feature: This analysis incorporates comprehensive data on market share, customer demographics, and competitor strategies for actionable insights.
Outcome: The report will provide strategic recommendations to leverage opportunities and mitigate threats in the competitive environment.
Quick Specs
- Media: Text
- Use case: Competitive analysis report
- Techniques: SWOT, market analysis, customer profiling
- Models: Porter's Five Forces, BCG Matrix
- Estimated time: 4-6 weeks
- Skill level: Intermediate to advanced
Variables to Fill
- [BUSINESS DESCRIPTION] – Business Description
- [TARGET MARKET] – Target Market
- [KEY COMPETITORS] – Key Competitors
- [UNIQUE ASPECTS] – Unique Aspects
- [CURRENT MARKETING STRATEGIES] – Current Marketing Strategies
- [BUSINESS GOALS] – Business Goals
Example Variables Block
- [BUSINESS DESCRIPTION]: Eco-friendly cleaning products
- [TARGET MARKET]: Health-conscious consumers
- [KEY COMPETITORS]: Green Clean Co, Purely Natural
- [UNIQUE ASPECTS]: Biodegradable packaging, refill stations
- [CURRENT MARKETING STRATEGIES]: Social media campaigns, influencer partnerships
- [BUSINESS GOALS]: Increase market share by 15%
The Prompt
#CONTEXT:
Adopt the role of a Business Analyst with expertise in competitive analysis. Your task is to conduct a thorough study of the main competitors of a specific business. This involves gathering data on their:
- Market share
- Customer base
- Product offerings
- Pricing strategies
- Marketing approaches
- Other relevant business strategies
This comprehensive report should provide insights into potential areas of improvement for the business in question and suggest strategies to leverage identified opportunities and counteract threats. Ensure all findings are supported by verifiable data sources and presented in a clear, actionable format for decision-making purposes.
#GOAL:
You will create a detailed report that:
- Identifies the strengths, weaknesses, opportunities, and threats (SWOT) faced by the main competitors
- Provides actionable insights for the business to leverage its competitive advantage
This will involve analysis of:
- Market share
- Customer demographics
- Product differentiation
- Pricing
- Promotional strategies
#RESPONSE GUIDELINES:
Follow a structured approach to create the competitive analysis report:
- Market Share and Positioning:
- Analyze the market share of the top competitors in the industry.
- Identify trends and shifts in market dominance.
- Evaluate how these competitors position themselves through branding and marketing strategies.
- Customer Base Analysis:
- Examine the customer demographics and psychographics of the competitors.
- Identify any niches or segments they are effectively targeting and any they are missing.
- Product Offerings and Differentiation:
- Compare the product lines of the competitors with that of the business.
- Highlight unique selling propositions (USPs) and areas where competitors excel or lack.
- Pricing Strategies:
- Study the pricing models of the competitors.
- Determine if they are using cost-based, value-based, or competition-based pricing and how it affects their market position.
- Marketing and Sales Approaches:
- Analyze the marketing channels, strategies, and sales tactics employed by the competitors.
- Pay special attention to digital marketing efforts, partnerships, and customer engagement practices.
- SWOT Analysis:
- Based on the collected data, perform a SWOT analysis for each main competitor.
- Identify areas where the business can capitalize on competitors’ weaknesses or defend against their strengths.
- Strategic Recommendations:
- Provide actionable recommendations for the business to improve its competitive stance.
- This could involve targeting new customer segments, adjusting pricing strategies, enhancing product features, or ramping up marketing efforts.
- Conclusion and Action Plan:
- Summarize the key findings.
- Propose a clear action plan with priorities and timelines for implementation.
#INFORMATION ABOUT ME:
- My business: [BUSINESS DESCRIPTION]
- My target market: [TARGET MARKET]
- Key competitors: [KEY COMPETITORS]
- Unique aspects of my business/product: [UNIQUE ASPECTS]
- My current marketing strategies: [CURRENT MARKETING STRATEGIES]
- My business goals: [BUSINESS GOALS]
#OUTPUT:
The report should be comprehensive and structured, starting with an executive summary that outlines key findings. Follow with detailed sections covering:
- Market share
- Customer analysis
- Product comparison
- Pricing
- Marketing strategies
- SWOT analysis of competitors
- Strategic recommendations
- Action plan
Each section should be backed by data and analysis, with clear, actionable insights tailored to the business’s unique situation and goals. The report should conclude with a summary of the most critical strategic moves the business should make to enhance its competitive advantage.
Screenshot Examples
[Insert relevant screenshots after testing]
How to Use This Prompt
- Market Share: Competitors’ percentage of total sales.
- Customer Base: Demographics and segments targeted by competitors.
- Product Offerings: Range and uniqueness of competitors’ products.
- Pricing Strategies: Competitors’ pricing models and tactics.
- Marketing Approaches: Channels and strategies used for promotion.
- SWOT Analysis: Strengths, weaknesses, opportunities, threats of competitors.
- Strategic Recommendations: Actionable insights for competitive advantage.
- Action Plan: Steps and timelines for implementation of strategies.
Tips for Best Results
- Market Share Insights: Analyze competitors’ market shares to identify trends and shifts that could impact your positioning.
- Customer Demographics: Examine the demographics and psychographics of competitors’ customers to uncover potential market segments you can target.
- Product Differentiation: Compare product offerings to highlight unique selling propositions and identify gaps in the market.
- Pricing Strategies: Study competitors’ pricing models to determine effective strategies that could enhance your competitive edge.
FAQ
- What is the current market share of our main competitors?
The market share of competitors varies, with the top three holding approximately 60% collectively. - How do competitors target their customer base?
Competitors focus on diverse demographics, often targeting millennials and Gen Z through digital channels. - What unique products do competitors offer?
Competitors provide innovative products with unique features, often emphasizing sustainability and technology. - What pricing strategies are competitors using?
Competitors employ value-based pricing, often offering discounts and loyalty programs to attract customers.
Compliance and Best Practices
- Best Practice: Review AI output for accuracy and relevance before use.
- Privacy: Avoid sharing personal, financial, or confidential data in prompts.
- Platform Policy: Your use of AI tools must comply with their terms and your local laws.
Revision History
- Version 1.0 (December 2025): Initial release.