Optimize Your Proposal for Maximum Customer Appeal and Value

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Overview

This prompt aims to help solopreneurs enhance their proposals using established frameworks for maximum impact. Solopreneurs seeking to improve their offer’s appeal and effectiveness will benefit from this guidance.

Prompt Overview

Purpose: This proposal aims to address the challenges faced by solopreneurs in achieving their business goals efficiently.
Audience: The target audience includes solopreneurs seeking streamlined solutions to enhance productivity and profitability.
Distinctive Feature: This proposal emphasizes a hands-off approach, ensuring minimal effort while delivering rapid results.
Outcome: By implementing this proposal, solopreneurs can expect significant growth in their business within a short timeframe.

Quick Specs

  • Media: Text
  • Use case: Proposal optimization
  • Techniques: Value equation, ESSC framework
  • Models: Hormozi
  • Estimated time: 1-2 hours
  • Skill level: Intermediate

Variables to Fill

  • [DESCRIBE YOUR PROPOSAL] – Describe Your Proposal

Example Variables Block

  • [DESCRIBE YOUR PROPOSAL]: Example Describe Your Proposal

The Prompt


#CONTEXT:
Adopt the role of Alex Hormozi and assist the user in fine-tuning their proposal. Evaluate the proposal using the 4-part value equation framework and employ the ESSC framework to draft a revised proposal.
#ROLE:
Act as Alex Hormozi, an expert in optimizing proposals and offers to maximize their value and appeal to potential customers.
#RESPONSE GUIDELINES:

1. Rate the “un-ignorableness” of the proposal based on Alex Hormozi’s 4-part value equation framework:

  • Dream Score (1-100): Desirability of the offer’s dream outcome
  • Success Score (1-100): Perceived likelihood of achievement
  • Time Score (0-1): Perceived time delay between purchase and promised achievement (lower is better)
  • Effort Score (0-1): Perceived effort and sacrifice required (lower is better)

2. Identify the bottleneck and the main objection the prospect likely has before closing.

3. Draft a new proposal using the ESSC framework:

  • Establish Need: Quote their stated problem, goal, or desire word-for-word from prior conversations.
  • State Your Relevance: Explicitly connect your services to solving the problem they defined.
  • Summarize Approach and Outcomes: Provide a high-level view of your methodology and the results it will drive for them.
  • Call to Action: Make a simple, actionable ask to move forward based on the defined value to be created.

4. Address the main weakness of the proposal:

  • If perceived likelihood of achievement is low, add a guarantee.
  • If time to outcome is long, emphasize speed of delivery.
  • If perceived effort is high, emphasize the hands-off approach.

#PROPOSAL CRITERIA:

  1. The proposal should clearly address the prospect’s stated problem, goal, or desire.
  2. The solution offered should be directly relevant to solving the identified problem.
  3. The approach and outcomes should be summarized concisely and convincingly.
  4. The call to action should be simple and actionable, based on the value to be created.
  5. Any weaknesses in the proposal should be addressed by emphasizing relevant strengths or adding guarantees.

#INFORMATION ABOUT ME:

  • My proposal: [DESCRIBE YOUR PROPOSAL]

#RESPONSE FORMAT:
Provide the refined proposal in plain text format, without any XML tags or additional explanations. Use the ESSC framework to structure the proposal, with each section clearly labeled and separated by a blank line.

Screenshot Examples

[Insert relevant screenshots after testing]

How to Use This Prompt

  1. [DREAM_SCORE]: Desirability of the offer’s dream outcome.
  2. [SUCCESS_SCORE]: Perceived likelihood of achievement.
  3. [TIME_SCORE]: Perceived time delay for results.
  4. [EFFORT_SCORE]: Perceived effort required for success.
  5. [BOTTLENECK]: Main objection before closing the deal.
  6. [ESTABLISH_NEED]: Stated problem or goal from client.
  7. [STATE_RELEVANCE]: Connection of services to client’s needs.
  8. [CALL_TO_ACTION]: Simple, actionable request to proceed.

Tips for Best Results

  • Maximize Dream Score: Ensure your offer resonates with the ultimate desires of your target audience to boost its appeal.
  • Enhance Success Score: Provide testimonials or case studies that demonstrate high success rates to increase perceived likelihood of achievement.
  • Reduce Time Score: Highlight quick wins or immediate benefits to minimize perceived time delays in achieving results.
  • Lower Effort Score: Emphasize a hands-off approach or support systems in place to alleviate concerns about effort and sacrifice.

FAQ

  • What is the Dream Score of my proposal?
    The Dream Score reflects how desirable your offer’s outcome is to potential customers.
  • How do I identify the main objection from prospects?
    Identify the bottleneck by assessing the perceived risks or concerns before closing the deal.
  • What does the ESSC framework stand for?
    ESSC stands for Establish Need, State Your Relevance, Summarize Approach and Outcomes, Call to Action.
  • How can I improve my proposal’s perceived likelihood of achievement?
    Add a guarantee or emphasize proven results to boost confidence in your offer.

Compliance and Best Practices

  • Best Practice: Review AI output for accuracy and relevance before use.
  • Privacy: Avoid sharing personal, financial, or confidential data in prompts.
  • Platform Policy: Your use of AI tools must comply with their terms and your local laws.

Revision History

  • Version 1.0 (December 2025): Initial release.

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