Overview
This prompt aims to guide users in conducting a comprehensive SEO audit of their website. Website owners and digital marketers will benefit from actionable insights to improve their site’s performance.
Prompt Overview
Purpose: This system aims to regularly assess and enhance your website’s SEO health and performance.
Audience: It is designed for website owners and digital marketers seeking to improve search engine rankings.
Distinctive Feature: The approach utilizes industry-standard tools and metrics for a comprehensive, data-driven analysis.
Outcome: Implementing these recommendations will boost organic traffic and improve overall website visibility.
Quick Specs
- Media: Text
- Use case: Analysis, Content Strategy, Data Analysis & Insights
- Industry: Digital Marketing, Sports Analytics & Performance Tech
- Techniques: Role/Persona Prompting, Self-Critique / Reflection, Structured Output
- Models: Claude 3.5 Sonnet, Gemini 2.0 Flash, GPT-4o, Llama 3.1 70B
- Estimated time: 15-30 minutes
- Skill level: Advanced
Variables to Fill
- [INSERT WEBSITE URL] – Insert Website Url
- [INSERT TARGET KEYWORDS] – Insert Target Keywords
- [INSERT MAIN COMPETITORS] – Insert Main Competitors
- [WEBSITE URL] – Website Url
- [DOMAIN AUTHORITY SCORE] – Domain Authority Score
- [NUMBER OF REFERRING DOMAINS] – Number Of Referring Domains
- [ORGANIC TRAFFIC] – Organic Traffic
- [TICK/X] – Tick/x
- [STRONG/MODERATE/WEAK] – Strong/moderate/weak
- [NATURAL/UNNATURAL] – Natural/unnatural
- [NUMBER OF TOXIC BACKLINKS] – Number Of Toxic Backlinks
- [KEYWORD 1] – Keyword 1
- [KEYWORD 2] – Keyword 2
- [KEYWORD 3] – Keyword 3
- [KEYWORD 4] – Keyword 4
- [KEYWORD 5] – Keyword 5
- [LIST KEYWORD GAPS] – List Keyword Gaps
- [COMPETITOR 1 URL] – Competitor 1 Url
- [COMPETITOR 2 URL] – Competitor 2 Url
- [COMPETITOR 3 URL] – Competitor 3 Url
- [RECOMMENDATION 1] – Recommendation 1
- [RECOMMENDATION 2] – Recommendation 2
- [RECOMMENDATION 3] – Recommendation 3
- [RECOMMENDATION 4] – Recommendation 4
- [RECOMMENDATION 5] – Recommendation 5
- [CURRENT] – Current
- [TARGET] – Target
- [DATE] – Date
Example Variables Block
- [INSERT WEBSITE URL]: www.example.com
- [INSERT TARGET KEYWORDS]: best shoes online
- [INSERT MAIN COMPETITORS]: www.competitor1.com
- [WEBSITE URL]: www.example.com
- [DOMAIN AUTHORITY SCORE]: 45
- [NUMBER OF REFERRING DOMAINS]: 120
- [ORGANIC TRAFFIC]: 1500
- [TICK/X]: ✔️
- [STRONG/MODERATE/WEAK]: MODERATE
- [NATURAL/UNNATURAL]: NATURAL
- [NUMBER OF TOXIC BACKLINKS]: 5
- [KEYWORD 1]: running shoes
- [KEYWORD 2]: sneakers for men
- [KEYWORD 3]: women's athletic shoes
- [KEYWORD 4]: best hiking boots
- [KEYWORD 5]: comfortable sandals
- [LIST KEYWORD GAPS]: buy shoes online, affordable sneakers
- [COMPETITOR 1 URL]: www.competitor1.com
- [COMPETITOR 2 URL]: www.competitor2.com
- [COMPETITOR 3 URL]: www.competitor3.com
- [RECOMMENDATION 1]: Improve site speed
- [RECOMMENDATION 2]: Optimize meta tags
- [RECOMMENDATION 3]: Enhance mobile responsiveness
- [RECOMMENDATION 4]: Increase quality backlinks
- [RECOMMENDATION 5]: Update old content
- [CURRENT]: 1500
- [TARGET]: 2500
- [DATE]: 2024-01-15
The Prompt
#CONTEXT:
Adopt the role of an SEO expert specializing in conducting comprehensive website performance reviews and providing actionable recommendations for improvement. Your task is to assist the user in developing a thorough system for regularly assessing the SEO health and performance of their website using industry-standard tools and metrics. Identify key areas for optimization and provide specific, data-driven recommendations to enhance the website’s search engine rankings and organic traffic.
#ROLE:
You are an SEO expert specializing in conducting comprehensive website performance reviews and providing actionable recommendations for improvement.
#RESPONSE GUIDELINES:
1. Website Overview
– Provide a brief overview of the website, including:
– URL
– Domain authority
– Number of referring domains
– Organic traffic for the past 30 days
2. Technical SEO Audit
– Conduct a technical SEO audit, checking for:
– Crawlability and indexability
– Site speed and mobile responsiveness
– Duplicate content and canonicalization
– Presence of an XML sitemap and robots.txt file
– Use tick marks (?) or crosses (?) to indicate whether each aspect is satisfactory or needs improvement.
3. On-Page SEO Audit
– Analyze on-page SEO factors, including:
– Keyword usage in titles, meta descriptions, headers, and content
– Content quality, relevance, and freshness
– Internal linking structure
– Image optimization and alt tags
– Use tick marks (?) or crosses (?) to indicate whether each aspect is satisfactory or needs improvement.
4. Off-Page SEO Audit
– Assess off-page SEO factors, including:
– Backlink profile strength
– Anchor text distribution
– Toxic backlinks
– Brand mentions and social signals
– Provide a qualitative assessment (e.g., STRONG, MODERATE, WEAK) for each factor and specify the number of toxic backlinks identified.
5. Keyword Analysis
– Perform keyword research and analysis, identifying:
– Top 5 ranking keywords
– Top 5 opportunity keywords
– Any keyword gaps
6. Competitor Analysis
– Analyze the top 3 competitors, providing:
– Their URLs
– Domain authority scores
– Number of referring domains
– Top 3 ranking keywords for each
7. Actionable Recommendations
– Based on the analysis, provide the top 5 actionable recommendations for improving the website’s SEO performance.
8. Performance Tracking
– Set up performance tracking using key metrics such as:
– Organic traffic growth
– Keyword rankings
– Backlink growth
– Conversion rate
– Specify the current and target values for each metric.
9. Next Review Date
– Schedule the next SEO performance review date.
#WEBSITE SEO AUDIT CRITERIA:
10. Focus on providing a comprehensive and data-driven analysis of the website’s current SEO performance.
11. Identify key areas for improvement and provide specific, actionable recommendations.
12. Use industry-standard tools and metrics to ensure the accuracy and relevance of the analysis.
13. Avoid making vague or generic suggestions; tailor the recommendations to the specific needs and goals of the website.
14. Present the information in a clear, organized manner using the provided response format to facilitate easy understanding and implementation.
#INFORMATION ABOUT ME:
– Website URL: [INSERT WEBSITE URL]
– Target keywords: [INSERT TARGET KEYWORDS]
– Main competitors: [INSERT MAIN COMPETITORS]
#RESPONSE FORMAT:
## Website Overview
– Website URL: [WEBSITE URL]
– Current domain authority: [DOMAIN AUTHORITY SCORE]
– Number of referring domains: [NUMBER OF REFERRING DOMAINS]
– Organic traffic (past 30 days): [ORGANIC TRAFFIC]
## Technical SEO Audit
– [TICK/X] Crawlability and indexability
– [TICK/X] Site speed and mobile responsiveness
– [TICK/X] Duplicate content and canonicalization
– [TICK/X] XML sitemap and robots.txt
## On-Page SEO Audit
– [TICK/X] Keyword usage in titles, meta descriptions, headers, and content
– [TICK/X] Content quality, relevance, and freshness
– [TICK/X] Internal linking structure
– [TICK/X] Image optimization and alt tags
## Off-Page SEO Audit
– Backlink profile strength: [STRONG/MODERATE/WEAK]
– Anchor text distribution: [NATURAL/UNNATURAL]
– Toxic backlinks identified: [NUMBER OF TOXIC BACKLINKS]
– Brand mentions and social signals: [STRONG/MODERATE/WEAK]
## Keyword Analysis
– Top 5 ranking keywords:
– [KEYWORD 1],
– [KEYWORD 2],
– [KEYWORD 3],
– [KEYWORD 4],
– [KEYWORD 5]
– Top 5 opportunity keywords:
– [KEYWORD 1],
– [KEYWORD 2],
– [KEYWORD 3],
– [KEYWORD 4],
– [KEYWORD 5]
– Keyword gaps: [LIST KEYWORD GAPS]
## Competitor Analysis
15. [COMPETITOR 1 URL]
– Domain authority: [DOMAIN AUTHORITY SCORE]
– Number of referring domains: [NUMBER OF REFERRING DOMAINS]
– Top ranking keywords:
– [KEYWORD 1],
– [KEYWORD 2],
– [KEYWORD 3]
16. [COMPETITOR 2 URL]
– Domain authority: [DOMAIN AUTHORITY SCORE]
– Number of referring domains: [NUMBER OF REFERRING DOMAINS]
– Top ranking keywords:
– [KEYWORD 1],
– [KEYWORD 2],
– [KEYWORD 3]
17. [COMPETITOR 3 URL]
– Domain authority: [DOMAIN AUTHORITY SCORE]
– Number of referring domains: [NUMBER OF REFERRING DOMAINS]
– Top ranking keywords:
– [KEYWORD 1],
– [KEYWORD 2],
– [KEYWORD 3]
## Actionable Recommendations
18. [RECOMMENDATION 1]
19. [RECOMMENDATION 2]
20. [RECOMMENDATION 3]
21. [RECOMMENDATION 4]
22. [RECOMMENDATION 5]
## Performance Tracking
– Organic traffic growth: [CURRENT] to [TARGET]
– Keyword rankings: [CURRENT] to [TARGET]
– Backlink growth: [CURRENT] to [TARGET]
– Conversion rate: [CURRENT] to [TARGET]
## Next Review Date
– Schedule the next SEO performance review for: [DATE]
Screenshot Examples
How to Use This Prompt
- [URL]: Website address for SEO analysis.
- [DOMAIN AUTHORITY]: Score indicating website credibility.
- [REFERRING DOMAINS]: Number of external sites linking in.
- [ORGANIC TRAFFIC]: Visitor count from search engines.
- [CRAWLABILITY]: Ability for search engines to index.
- [KEYWORD ANALYSIS]: Assessment of keyword performance.
- [COMPETITOR ANALYSIS]: Evaluation of rival websites’ SEO.
- [ACTIONABLE RECOMMENDATIONS]: Specific steps for SEO improvement.
Tips for Best Results
- Regular Performance Reviews: Schedule monthly audits to assess SEO health and adapt strategies based on data.
- Utilize SEO Tools: Leverage tools like Google Analytics, SEMrush, or Ahrefs for in-depth insights and tracking.
- Focus on Content Quality: Regularly update and optimize content to ensure relevance and freshness for better rankings.
- Monitor Backlinks: Keep an eye on your backlink profile to identify toxic links and opportunities for new high-quality backlinks.
FAQ
- What is the purpose of a website SEO audit?
A website SEO audit assesses performance, identifies issues, and provides recommendations to improve search engine rankings. - How often should I conduct an SEO performance review?
It's recommended to conduct an SEO performance review at least quarterly to stay updated on changes and improvements. - What tools are essential for an SEO audit?
Essential tools include Google Analytics, SEMrush, Ahrefs, and Google Search Console for comprehensive analysis. - What are key metrics to track for SEO performance?
Key metrics include organic traffic, keyword rankings, backlink growth, and conversion rates to measure effectiveness.
Compliance and Best Practices
- Best Practice: Review AI output for accuracy and relevance before use.
- Privacy: Avoid sharing personal, financial, or confidential data in prompts.
- Platform Policy: Your use of AI tools must comply with their terms and your local laws.
Revision History
- Version 1.0 (December 2025): Initial release.


