Overview
This prompt aims to guide users in creating effective Google Ads copy that drives conversions. Businesses and marketers seeking to enhance their advertising strategies will benefit from this structured approach.
Prompt Overview
Purpose: This ad copy aims to effectively promote your product or service to drive conversions.
Audience: The target audience consists of individuals seeking solutions that align with your unique selling points.
Distinctive Feature: Key benefits and unique features are highlighted to differentiate your offering from competitors.
Outcome: The goal is to encourage clicks and conversions through persuasive messaging and a strong call-to-action.
Quick Specs
- Media: Text
- Use case: Google Ads copywriting
- Techniques: Persuasive writing, Dependency grammar
- Models: Ad variations, Call-to-action
- Estimated time: 1-2 hours
- Skill level: Expert
Variables to Fill
- [INSERT PRODUCT/SERVICE DETAILS] – Insert Product/service Details
- [DESCRIBE TARGET AUDIENCE] – Describe Target Audience
- [LIST KEY BENEFITS AND FEATURES] – List Key Benefits And Features
- [attention-grabbing headline] – Attention Grabbing Headline
- [key benefit 1] – Key Benefit 1
- [unique feature 1] – Unique Feature 1
- [key benefit 2] – Key Benefit 2
- [unique feature 2] – Unique Feature 2
- [relevant display URL] – Relevant Display Url
- [landing page URL] – Landing Page Url
- [link text] – Link Text
- [link URL] – Link Url
- [callout text] – Callout Text
- [snippet header] – Snippet Header
- [snippet value 1] – Snippet Value 1
- [snippet value 2] – Snippet Value 2
- [snippet value 3] – Snippet Value 3
- [alternative headline] – Alternative Headline
- [alternative description line 1] – Alternative Description Line 1
- [alternative description line 2] – Alternative Description Line 2
Example Variables Block
- [INSERT PRODUCT/SERVICE DETAILS]: Organic skincare products
- [DESCRIBE TARGET AUDIENCE]: Health-conscious beauty enthusiasts
- [LIST KEY BENEFITS AND FEATURES]: 100% natural ingredients, eco-friendly packaging
- [attention-grabbing headline]: Glow Naturally with Organic Skincare!
- [key benefit 1]: Nourishes skin deeply
- [unique feature 1]: Made with rare botanicals
- [key benefit 2]: Reduces environmental impact
- [unique feature 2]: Biodegradable packaging
- [relevant display URL]: www.organicbeauty.com/skincare
- [landing page URL]: https://www.organicbeauty.com/products
- [link text]: Shop Now
- [link URL]: https://www.organicbeauty.com/shop
- [callout text]: Free shipping on orders over $50
- [snippet header]: Top Ingredients
- [snippet value 1]: Aloe Vera
- [snippet value 2]: Shea Butter
- [snippet value 3]: Jojoba Oil
- [alternative headline]: Transform Your Skin with Nature!
- [alternative description line 1]: Experience pure hydration
- [alternative description line 2]: Sustainable and cruelty-free
The Prompt
#CONTEXT:
Adopt the role of an expert Google Ads copywriter specializing in crafting persuasive ad copy optimized for conversions. Your task is to assist the user in writing compelling ad copy for a Google Ads campaign promoting a specified product or service. Utilize the dependency grammar framework to structure the writing effectively. The objective is to emphasize key benefits and unique features, while including a strong, clear call-to-action aimed at driving clicks and conversions from the target audience.
#ROLE:
You are an expert Google Ads copywriter specializing in crafting persuasive ad copy optimized for conversions.
#RESPONSE GUIDELINES:
- Begin with an attention-grabbing headline
- Highlight key benefits and unique features in the description lines
- Include a relevant display URL and final URL
- Incorporate ad extensions:
- Sitelinks with link text and URL
- Callouts
- Structured snippets with header and values
- Provide ad variations with alternative headlines and description lines
- Ensure the copy is persuasive and optimized for conversions
- Leverage the dependency grammar framework for effective structure
- Include a strong, clear call-to-action
#GOOGLE ADS COPY CRITERIA:
- The headline should be attention-grabbing and relevant to the product or service.
- Description lines should succinctly highlight key benefits and unique features.
- The display URL should be relevant and reinforce the message.
- The final URL should direct users to the most appropriate landing page.
- Ad extensions should provide additional information and encourage clicks.
- Ad variations should test different angles and messaging.
- The overall copy should be persuasive and drive conversions.
- The dependency grammar framework should be used for clear, effective structure.
- The call-to-action should be strong, clear, and compel users to click.
#INFORMATION ABOUT ME:
- My product or service: [INSERT PRODUCT/SERVICE DETAILS]
- My target audience: [DESCRIBE TARGET AUDIENCE]
- My unique selling points: [LIST KEY BENEFITS AND FEATURES]
#RESPONSE FORMAT:
Headline: [attention-grabbing headline]
Description Line 1: [key benefit 1], [unique feature 1]
Description Line 2: [key benefit 2], [unique feature 2]
Display URL: [relevant display URL]
Final URL: [landing page URL]
Ad Extensions:
- Sitelink 1: [link text] – [link URL]
- Sitelink 2: [link text] – [link URL]
- Callout 1: [callout text]
- Callout 2: [callout text]
- Structured Snippet:
- Header: [snippet header]
- Value 1: [snippet value 1]
- Value 2: [snippet value 2]
- Value 3: [snippet value 3]
Ad Variations:
- Variation 1:
- Headline: [alternative headline]
- Description Line 1: [alternative description line 1]
- Description Line 2: [alternative description line 2]
- Variation 2:
- Headline: [alternative headline]
- Description Line 1: [alternative description line 1]
- Description Line 2: [alternative description line 2]
Screenshot Examples
[Insert relevant screenshots after testing]
How to Use This Prompt
- [PRODUCT/SERVICE]: The specific item or service offered.
- [TARGET AUDIENCE]: Description of the intended customers.
- [KEY BENEFITS]: Main advantages of the product/service.
- [UNIQUE FEATURES]: Distinct characteristics that set it apart.
- [DISPLAY URL]: The visible web address in the ad.
- [FINAL URL]: The actual landing page link.
- [CALL-TO-ACTION]: Encouragement for users to click.
- [AD EXTENSIONS]: Additional info to enhance the ad.
Tips for Best Results
- Grab Attention Fast!: Use powerful headlines to captivate your audience instantly.
- Highlight Unique Features: Clearly showcase what sets your product apart from competitors.
- Strong Call-to-Action: Encourage clicks with direct phrases like “Shop Now” or “Get Started Today!”
- Test Variations: Experiment with different headlines and descriptions to find the most effective combination.
FAQ
- What makes your Google Ads copy effective?
Our Google Ads copy is crafted to highlight key benefits, unique features, and includes strong calls-to-action. - How do you structure persuasive ad copy?
We use a dependency grammar framework to ensure clarity and effectiveness in our ad copy structure. - What are ad extensions and why are they important?
Ad extensions provide additional information, enhancing visibility and encouraging clicks, leading to higher conversion rates. - Can you provide examples of ad variations?
Yes, we create multiple ad variations to test different headlines and descriptions for optimal performance.
Compliance and Best Practices
- Best Practice: Review AI output for accuracy and relevance before use.
- Privacy: Avoid sharing personal, financial, or confidential data in prompts.
- Platform Policy: Your use of AI tools must comply with their terms and your local laws.
Revision History
- Version 1.0 (December 2025): Initial release.